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Inclusivity, legibility and readability are key when considering exhibition and display – be it a public consultation, gallery exhibition or stand at a trade show.
I have designed signage and wayfinding strategies for buildings and public spaces, educational and interpretive materials for galleries and marketing assets for trade and commercial shows.
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Clockwise from top right:
- James Gilray – The Art of Caricature – Tate Britain
- Thomas Girtin – The Art of Watercolour – Tate Britain
- Graduate exhibition – Somerset College of Arts & Technology
- CIAM6 – Bridgwater Arts Centre
- Wood Culture – The Centre for Creative Arts in the Natural World
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Exhibition graphics – Way finding – Signage – Education and interpretive materials – Digital presentation – Display and point of sale.
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Exhibition projects include:
- Brewhouse Theatre & Arts Centre – Without Compromise (2017 / 18)
- Bridgwater Arts Centre – CIAM 6 – Congrès Internationaux d’Architecture Moderne
- British Council – Lost and Found (touring exhibition)
- British Library – Magic Pencil – Children’s Book Illustration Today
- The Centre For Contemporary Arts in the Natural World – Wood Culture Programme
- The Institute of Contemporary Art – 50th Anniversary Website
- National Portrait Gallery – Funding document (Bodelweyddan Castle – north Wales)
- Tate Britain – James Gilray / Thomas Girtin / J.M.W. Turner
- Truman Brewery (Brick Lane) – Free Range (graduat
- The Victoria & Albert Museum – 100% Design
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When commissioning signage for business, there is a definitive need for clear, readable, and aesthetically considered design. To ensure the successful promotion of your company, event or product and make the most out of your advertising budget, consider:
Keep it simple
Effective signage quickly and clearly displays a message using as few words as possible – because of the amount of time viewers have to decipher messages. Motorists have only seconds to decipher a sign, making a three to five word messages ideal.
Spend some time determining the message you want to convey and keep the environment and audience in mind when creating your signage.
Don’t be frightened by white space
The blank area situating text and images (white space) is as important as the selection and placement of content – thirty to forty percent of white space is best. An overabundance of text and graphics can overwhelm viewers.
If you have a lot of information to impart save it for a press release – ‘too much information’ will have a massively negative impact on effective sign design.
Choose clearly readable typefaces – legibility is key
The purpose of a sign is the immediacy of the information composed within it – decoration will impact on reading time and detract from the message.
The human eye much more easily deciphers block letters and proper capitalization. Opt for clear, straight typefaces that are easily readable, using bold letters or slightly larger text or contrasting colour for emphasis.
Make colour work for you
White text is very difficult to read – black, dark blue, or red text on a background of yellow or white is the most effective and readable combinations.
Select your images carefully
Make sure the images and icons you choose are not only large enough to be easily discerned, but that they have a clear, immediate connection to your type of business, event or product.
An experienced graphic design and marketing team can help you create the most effective sign design for optimum results. If you’re not sure what will work or looks good – just ask. We are happy to explain how and why effective design works.
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© Carl Middleton – 2019
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