Strategy and Marketing

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Your strategy is the long-term game plan! It’s an appreciation of what success looks like for your organisation and clearly defines the understanding of how you are going to achieve it.

Intelligent marketing campaigns can successfully propel a launch and raise the profile of a project, event or product. We support and promote individuals, organisations and events. We develop communication strategies, marketing collateral and front campaigns.

My objective from the outset of any commission is to design creative, intelligible material that evokes response – specifically tailored and at an intended target audience.

NDplus

Above – promotional publications for North Devon Plus – re-defining holiday destinations and entertainment – celebrating and showcasing local food culture.

The commission included

  • Brand refresh including the development of a new logotype
  • Art direction
  • Typography / graphic design / layout
  • Print management

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Services include:

  • Market / competitor and customer research
  • Objective / key performance indicator settings
  • Message development / campaign strategies
  • Digital and social media strategies
  • Campaign and brand visualisation

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© Carl Middleton – 2019

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