Brand and Identity

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Your brand is not your logo – it’s not your mission statement – it’s not your name. Your brand is your prospective customers perception of who your organisation is and what you have to offer – targeted specifically to them.

Everything that you say, do or broadcast contributes towards this perception, whether you intend it to or not. If you know what you want to be known for, you can use this to your advantage – shaping your actions and communications to point towards a desired interpretation – if you don’t, you can’t.

What is your offer, what do you stand for – are you serious, funny, sexy or smart? We can help you to plot a compelling pitch that will appeal to your audience, set you apart from your competition and define the direction your company travels towards.

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Clockwise from top left:

  • Supergraphic for 361 Engery Action 
  • Supergraphic for Eco Town project (Whitehill Borden)
  • Bespoke typeface design – work in progress
  • Supergraphic for Somerset Stairlifts & Mobility 
  • Bespoke typeface design – evolution of the Host brand identity
  • Logotype for Hydrocel (eco fuel supplier)

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Brand development – Brand positioning – Brand review and refresh – Visual identity and logo design – Tone of voice and copywriting – Brand guidelines – Brand implementation.

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© Carl Middleton – 2019

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