Work in Progress

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February 2019

We are currently in the process of developing a brand identity, signage system and marketing assets for The Drugstore Gallery (Axbridge, Somerset). The gallery is housed in one of the oldest buildings in Axbridge, an apothecary store dating back almost four hundred years. It showcases both contemporary and traditional artworks as well as affording visitors the opportunity to book the venue as a meeting space or holiday accommodation.

Initial discussions centered around the need to develop a brand typeface which would echo the galleries former existence and heritage, but to site it clearly with a contemporary resonance.

After a number of initial ‘digital’ renditions which did not totally satisfy the criteria of the brief, we elected to use our letterpress collection (in Studio B) for inspiration. We selected a very unusual ‘hand cut’ grotesque typeface, which we re-drew and digitalised, enabling us to make printing blocks to further testing.


Printed brand assets sit comfortably alongside digital renditions of the brand marque. We printed and bound Order, Edition and Visitor books, manufactured button badges and rubber stamps. The whole brand ethos was to bring the brand to life with a broad range of physical assets – to celebrate a wide range of materials, textures and processes.



More to follow as the project progresses…

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© Carl Middleton – 2019

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