Typeface Design and Brand Identity

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Neat is often commissioned to research and design brand and corporate identities. One discipline, which informs and underpins our creative process, is our aptitude and ability for typeface design.

It is relatively easy to select and existing typeface, style and represent this as a logotype, but if you wish your product or service to be distinctive it needs a unique marque – one solution is to commission your own brand letters or a complete corporate typeface.

letters

Bespoke letterforms positively impact on the originality of each design proposal. Over the past two decades we have developed type designs for signage, brand, corporate and product identities and continue to generate ideas, which help inform future projects.

See below: font designs dating back to 2004

Neat

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Middleton

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Thinguy

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© Carl Middleton – 2019

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