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I am often commissioned to research and design corporate identities. One discipline, which informs and underpins my creative process, is my aptitude and ability for typeface design.
It is relatively easy to select an existing typeface, re-style and represent this as a logotype, but if you wish your product or service to be distinctive it needs a unique marque – one solution is to commission your own brand letters or a complete corporate typeface.
Bespoke letterforms positively impact on the originality of each design proposal. Over the past two decades I have developed type designs for signage, brand, corporate and product identities and continue to generate ideas, which help inform future projects.
below: designs dating from 2004
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© Carl Middleton – 2019
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