……………………………..
Neat is often approached to research, develop and design brand and corporate identities. One discipline, which differentiates our work from our competitors and informs our creative process, is our aptitude and ability for typeface design.
The process is complex but positively impacts on the originality of our design work. Over the past two decades we have developed type designs for signage, brand, corporate and product identities and continue to generate ideas, which will help inform future projects.
The Ztwist identity is one example of how a Neat, bespoke typeface helped to definitively situate the brand. This design solution affords the identity originality, setting it apart from others who simply apply an existing typefaces to an original name. As all branding agencies say – successful brands need to be easy to pronounce, memorable and distinctive. We can definitively inform the naming process, qualify how a brand can be memorable and demonstratively make a brand distinctive.
In developing the Host identity we worked closely with the client to produce a set of forms which would later be adopted be realized as an alphabet. The final selected marque came out of a number of proposals but was chosen for its functionality in the extremes of scale. Although other proposals were shortlisted the final design was the only one which could successfully span print, screen and the built environment.
Since 1998 Neat has been designing award-winning typefaces and producing typographic solutions for clients across the world. We create type that embraces technology and the ever-changing application of typefaces and founts.
Our detailing and quality, affords our collections diverse possibilities for use across the disciplines of design and publishing. Our bespoke typefaces and logotypes reflect the same approach and attention to detail. As a result they offer our clients original, design excellence and functionality.
…………………………………
For further information about any of the projects published on this website or to discuss a commission or prospective project in detail contact Neat –
Telephone Taunton: 01823 401 302 or email: carlmiddleton@neatdesign.org
…………………………………
upper case / lower case / x-height / ligatures / punctuation / accent / counter / ascender / descender / point size / aligning figures /
…………………………………
